Lifestyle Targeting

  • Demographics is an old and unreliable targeting metric
  • Demographic data is empty, but lifestyles are full, rich, and socially-connected
  • Consumers are part of multiple connected and nuanced lifestyles
  • Behaviors are driven by lifestyle commitments, not just age and gender

LifeWise Digital enables a lifestyle connective ecosystem…one where we interact with consumers based on the life they lead, not just the year they were born.