- Demographics is an old and unreliable targeting metric
- Demographic data is empty, but lifestyles are full, rich, and socially-connected
- Consumers are part of multiple connected and nuanced lifestyles
- Behaviors are driven by lifestyle commitments, not just age and gender
LifeWise Digital enables a lifestyle connective ecosystem…one where we interact with consumers based on the life they lead, not just the year they were born.